Oil Retail
Oil Retail has a network of 1,145 stations around the Baltic and serves as a key marketing channel for Neste Oil’s premium-quality, low-emission products. Oil Retail’s goal is to maximize the cash flow generated by product sales and leverage the growth potential offered by its markets.
During 2011, Oil Retail focused on strengthening its position in selected markets and expanding its station network with seven new stations in the St. Petersburg region of Northeast Russia. Work also continued on the revamp of the service station network and on developing pricing and internal processes to provide greater cost efficiency.
| Key figures | ||
| 2011 | 2010 | |
| Revenue, EUR million | 4,298 | 3,654 |
| Operating profit, EUR million | 58 | 61 |
| Comparable operating profit, EUR million | 57 | 60 |
| Net assets, EUR million | 326 | 315 |
| Comparable return on net assets (RONA), % | 18 | 19 |
| Capital expenditure, EUR million | 34 | 33 |
| Total sales, 1,000 m3 | 3,982 | 4,150 |
Targets for 2012:
- Strengthen Neste Oil’s position as a leading oil retail brand by developing the company’s product range and station network
- Improve Neste Oil’s market position and leverage growth potential, particularly in Northwest Russia
- Develop a pricing structure capable of yielding the best possible return
- Reduce unit costs by developing IT systems and online ordering tools.
During 2011, Oil Retail focused on strengthening its position in selected markets and expanding its station network with seven new stations in the St. Petersburg region of Northeast Russia.