Strategy
Neste Oil’s goal is to be the preferred partner in cleaner traffic fuel solutions. These are essential in helping meet the growing amount of energy needed in traffic and transport as sustainably as possible. The premium-quality fuels developed by Neste Oil, with their smaller environmental footprint, open up excellent potential for cleaner traffic and transport. In addition, Neste Oil’s R&D on renewable raw materials and refining technologies for these materials makes a valuable contribution to global efforts aimed at reducing the world's dependence on crude oil.
Neste Oil’s long experience in developing cleaner fuels, together with its unique refining and technological expertise and sustainable business model, provide a small company in international oil industry terms with a solid foundation for implementing its strategy.
Business area strategies
Neste Oil’s two business areas – Oil Products & Renewables and Oil Retail – support the implementation of the company’s strategy, together with efficient operations coordinated by its Production and Logistics function.
The strategic role of Oil Products and Renewables is to maximize the cash flow provided by the products Neste Oil refines and generate profitable growth on the growing market for premium-quality base oil and renewable fuels.
The strategic role of Oil Retail is to act as a marketing channel for Neste Oil’s products and maximize the cash flow generated by product sales and leverage market potential in the countries around the Baltic.
The strategic role of Production and Logistics is to generate continuous improvements in the efficiency of Neste Oil’s production and logistics operations and ensure high levels of reliability and flexibility.
